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Corporate Social Responsibility

At Cycle SOS, we believe we have a responsibility to our people, our communities, and our planet.

That is why we have recently developed a three-year CSR strategy, as part of our new ownership under Fletchers Group, with an overarching objective to ‘keep people well’. By ‘people’, we refer to our own people as well as our clients, our communities; and ultimately, those who need our support – nationwide.

Through our work, we strive to improve the wellbeing of those around us; whether that is emotionally, physically or through charitable partnerships to support ground-breaking research, community incentives or patient recovery.

As a business, we support cyclists in need of legal support, and provide the tools and the support they need to move forward in the most successful way possible. Through our CSR programme, that objective is magnified; and we are committed to breaking down barriers, improving accessibility, educating ourselves, nurturing diverse communities and doing our bit to support a healthy planet.

Led by the CSR Manager, our fully engaged team members are passionate about moving forward in a responsible way, and we work together to ensure our ethical and environmental practices are as robust as they can be.

To demonstrate our determination to create sustainable and meaningful change within both the company and the winder community, we are now enthusiastic members of ‘Business in the Community’, the largest responsible business network in the UK.

Here are some of the ways we will deliver our strategy:

Charities of the Year

As a business, we believe that we can make a positive difference to local communities through support for charitable causes. Every year, we have 3 new charities of the year, which colleagues support through opt-out monthly donation and fundraising activities throughout the year. The national partner is chosen by Cycle SOS, but the two regional partners are chosen by colleagues, therefore supporting local charities close to our hearts. 2022’s national partner is Asthma + Lung UK.

Equality, diversity, and inclusion

What makes Cycle SOS great is that no two colleagues are the same. We are fully committed to the development of a diverse workforce which reflects the community in which we operate community, and have developed an inclusiveness plan shaped with feedback from colleagues. We also actively support and participate in inclusive campaigns such as Pride, Black History Month, International Woman’s Day, International Men’s Day, and World Menopause Day.

CSR Fund

Each quarter, colleagues can apply to the CSR fund, which is funded by Fletchers Group, to support local groups or charities which tackle the following causes: health and wellbeing, education, inclusiveness, and the local environment. Funded projects include sponsoring a colleague to build sustainable community buildings in the Gambia, funding mental wellbeing sessions for veterans in Sefton and providing a grant to a charity who improve the lives of disabled children (and their families) caused by neurological conditions or brain injury.

Mental Health Champions

We have a team of Mental Health Champions who volunteer their support for the mental wellbeing of the whole business. The Champions include two qualified counsellors, several qualified nurses and everyone has completed Mental Health First Aid Training. They are the first port of call for colleagues who need a friendly and confidential chat.


We take our responsibilities towards the environment very seriously and are committed to encouraging all staff members to adopt ethical principles. Taking into account our environmental footprint, we are taking steps to minimise our impact through reduction of waste and energy consumption.


Fletchers Group created ‘Bracky Builds a New Den’ – the story of a happy dinosaur whose life is turned upside down when a family member suffers a serious injury. The story seeks to explore many of the different ways young children could be impacted if their parent or carer were to experience a serious injury, and how – by working together – it is possible to rebuild lives and find a new normal.