Cycle SOS is proud to announce the launch of Real Lives. Real Cyclists: a campaign which brings attention to the experiences and lives of the millions of cyclists who take to the roads of the UK every day.
Many drivers might be tempted to see cyclists as nothing more than a nuisance, or – worse – just as statistics. Cyclists are often referred to in numbers: how many take to the road, how many wear helmets, or how many are involved in accidents every year.
We believe that if other road users took a moment to humanise the cyclists they share the road with, they might just be more considerate.
Because there’s no such thing as a ‘cyclist’, there are only people – mums, dads, brothers, sisters, friends, mates, doctors, teachers… people from every walk of life.
Over the coming months, we will be documenting the everyday lives of real cyclists, and celebrating their unique stories.
If you’ve got a story to tell and would like to appear in our campaign, contact us at: email@example.com