The Cyclists’ National Helpline, which has successfully recovered millions of pounds for thousands of cyclists over the past 20 years, has launched a new brand identity. Formerly Cycle-Aid, the helpline will now be known as Cycle-S.O.S. The new name and identity reflect the considerable investment in resources to maintain and improve the quality service.
Since its inception in 1988 the Cyclists’ National Helpline has pursued injury and uninsured loss claims on a fully funded, no win, no fee basis. The claimant receives 100% of the damages.
The service owes its success to a team of highly trained, experienced personal injury lawyers, who combine their professional expertise with a passion for cycling.
Paul Darlington, who originally set up the helpline, explains the rationale behind the rebranding: “The name change was a logical step following my appointment as Consultant Solicitor for personal injury specialists, Fletchers (Solicitors) Limited, which provides a full range of legal support for the helpline. The contemporary corporate identity illustrates our commitment to future expansion and development.
“Our teams not only investigate incidents, they also reassure clients, lending a sympathetic ear to cyclists.
”For more serious accidents, needing a longer term recovery, Cycle-S.O.S. can put forward recommendations for retraining or future career opportunities.”
The National Cyclists’ Helpline has established an enviable reputation for personal injury claims, and for cases relating to hit and run or uninsured motorists, the responsibilities of highway authorities and component failure.
Membership is open to both pedal cyclists and motor bikers and is completely free. Contact cards, which include vital information, are issued free of charge.
Cycle-S.O.S. also offers a turnkey operation as part of the salary sacrifice Cycle Scheme, www.cyclescheme.co.uk